Delivery Issues Troubleshooting

Comprehensive guide to identifying, diagnosing, and resolving email delivery problems with step-by-step solutions.

Delivery Help

Get your emails delivered

Common Delivery Issues

Emails Going to Spam
Common Causes:
  • Missing or incorrect DNS authentication records
  • Poor sender reputation
  • Spammy content or subject lines
  • High volume sending without proper warmup
  • Recipient marking emails as spam
Quick Fixes:
  • Verify SPF, DKIM, and DMARC records
  • Check sender reputation scores
  • Review email content for spam triggers
  • Implement proper list hygiene
See Solutions
Emails Bouncing
Hard Bounces:
  • Invalid or non-existent email addresses
  • Domain doesn't exist
  • Mailbox disabled or full
  • Recipient server permanently rejects
Soft Bounces:
  • Temporary server issues
  • Mailbox temporarily full
  • Message too large
  • Temporary DNS resolution issues
See Solutions
Slow Delivery
Common Causes:
  • Recipient server throttling
  • Large email queues
  • Poor sender reputation causing delays
  • DNS resolution delays
  • Recipient server overload
What's Normal:
  • Most emails deliver within 5 minutes
  • Large providers may take up to 30 minutes
  • Corporate servers can have longer delays
See Solutions
Authentication Failures
SPF Issues:
  • Missing SPF record
  • SPF record doesn't include Smarthost.MX
  • Multiple SPF records causing conflicts
DKIM Issues:
  • DKIM record not published
  • Incorrect DKIM selector or key
  • DKIM record syntax errors
See Solutions

Diagnostic Tools and Methods

Built-in Diagnostic Tools

DNS Checker

Validates your domain's DNS records for email authentication.

Check DNS
DMARC Reports

Detailed reports on email authentication and delivery status.

View Reports
Dashboard Stats

Real-time delivery statistics and bounce reports.

View Dashboard

Manual Diagnostic Steps

Step 1: Check DNS Records
  1. Use our DNS Checker tool
  2. Verify SPF record includes include:spf.smarthost.mx
  3. Confirm DKIM record is properly published
  4. Check DMARC policy and reporting setup
Step 2: Review Sender Reputation
  1. Check your domain on reputation tools
  2. Review recent bounce rates
  3. Monitor spam complaint rates
  4. Verify sender address authentication
Step 3: Test Email Delivery
  1. Send test emails to different providers
  2. Check if emails reach inbox vs spam
  3. Monitor delivery times
  4. Review any bounce messages
Step 4: Analyze Content
  1. Review subject lines for spam triggers
  2. Check email content and formatting
  3. Verify sender name and address
  4. Test with minimal content first

Step-by-Step Solutions

Fixing Spam Folder Issues

Immediate Actions:
  1. Check DNS Authentication:
    • Run our DNS Checker
    • Fix any SPF, DKIM, or DMARC issues
    • Wait 24-48 hours for DNS propagation
  2. Review Email Content:
    • Avoid spam trigger words in subject lines
    • Use proper HTML formatting
    • Include a clear unsubscribe link
    • Add your physical address
  3. Improve Sender Reputation:
    • Start with small sending volumes
    • Maintain low bounce rates (<5%)
    • Keep spam complaints low (<0.1%)
Long-term Improvements:
  1. List Management:
    *Smarthost.MX is not intended for bulk emailing large lists
    • Use double opt-in for new subscribers
    • Regularly clean your email list
    • Remove hard bounces immediately
    • Monitor engagement rates
  2. Content Best Practices:
    • Maintain consistent sender identity
    • Use clear, descriptive subject lines
    • Balance text and images
    • Test emails before sending
  3. Monitoring:
    • Set up DMARC reporting
    • Monitor delivery rates regularly
    • Track spam complaint rates
Pro Tip: Ask recipients to add your sender address to their address book to improve inbox placement.

Resolving Bounce Issues

Hard Bounce Solutions:
  1. Invalid Email Addresses:
    • Remove bounced addresses immediately
    • Implement email validation on signup
    • Use double opt-in verification
    • Regular list cleaning
  2. Non-existent Domains:
    • Verify domain exists before sending
    • Check for typos in domain names
    • Remove invalid domains from list
  3. Blocked Sending:
    • Check if sender domain is blacklisted
    • Contact recipient's IT department
    • Improve sender reputation
Soft Bounce Solutions:
  1. Temporary Issues:
    • Wait and retry automatically (we do this)
    • Check if issue persists after 24 hours
    • Convert to hard bounce after 3 days
  2. Message Size Issues:
    • Smarthost.MX has a 20MB maximum email size limit
    • Reduce email size if over 20MB (emails will be rejected)
    • For recipients: keep under 10MB for best compatibility
    • Compress or link to large attachments
    • Optimize images and content
  3. Full Mailboxes:
    • Retry sending later
    • Contact recipient through alternate means
    • Clean list if issue persists
Important: Never ignore bounce messages. High bounce rates can severely damage your sender reputation.

Authentication Problem Solutions

SPF Record Issues:
  1. Missing SPF Record:
    • Add TXT record: v=spf1 include:spf.smarthost.mx ~all
    • Set record name to @ (root domain)
    • Wait for DNS propagation
  2. Multiple SPF Records:
    • Combine all SPF mechanisms into one record
    • Remove duplicate SPF records
    • Test with DNS checker tool
  3. Missing Smarthost.MX:
    • Add include:spf.smarthost.mx to existing SPF
    • Ensure proper spacing and syntax
    • Keep existing includes if needed
DKIM Record Issues:
  1. Missing DKIM Record:
    • Get DKIM record from the DNS Checker tool
    • Add TXT record with provided selector
    • Use exact values provided
  2. DKIM Validation Failures:
    • Check for syntax errors in DNS record
    • Verify selector name matches smarthost._domainkey
    • Ensure no extra spaces or characters
  3. DMARC Alignment Issues:
    • Ensure From domain matches DKIM domain
    • Check DMARC policy alignment settings
    • Review DMARC reports for specifics

Need detailed instructions? See our DNS Configuration Guide for step-by-step setup instructions.

Improving Delivery Speed

Factors Affecting Speed:
  • Recipient Server Load: Busy servers may delay processing
  • Sender Reputation: Better reputation = faster delivery
  • DNS Resolution: Slow DNS can delay connections
  • Content Scanning: Spam filters add processing time
  • Volume: Large batches may be throttled
Typical Delivery Times:
Gmail/Microsoft 365: 30 seconds - 15 minutes
Yahoo: 1 - 30 minutes
Corporate: 1 minute - 1 hour
Small ISPs: 1 minute - 4 hours
Speed Optimization Tips:
  1. Improve Authentication:
    • Set up SPF, DKIM, and DMARC
    • Maintain proper DNS records
    • Monitor authentication reports
  2. Build Reputation:
    • Start with small volumes
    • Maintain low bounce rates
    • Keep consistent sending patterns
  3. Optimize Content:
    • Keep messages under 10MB for best delivery
    • Note: Smarthost.MX maximum is 20MB (larger emails rejected)
    • Use clean, simple HTML
    • Avoid spam trigger content
Note: If emails consistently take longer than expected, contact our support team for investigation.

Prevention Best Practices

Proactive Monitoring
Regular Checks:
  • Run DNS checker monthly
  • Monitor bounce rates weekly
  • Review DMARC reports regularly
  • Track delivery metrics
  • Monitor spam complaint rates
Automated Alerts:
  • Set up bounce rate thresholds
  • Monitor authentication failures
  • Track reputation changes
Reputation Management
Sender Reputation Factors:
  • Bounce rate (keep below 5%)
  • Spam complaints (keep below 0.1%)
  • Consistent sending patterns
  • Proper authentication setup
  • List quality and hygiene
Maintenance Tasks:
  • Clean email lists regularly
  • Remove hard bounces immediately
  • Handle unsubscribe requests quickly
  • Segment inactive subscribers

Still Having Issues?

Our support team is here to help diagnose and resolve complex delivery problems.

Email Support

Detailed technical assistance

Contact Support
DNS Analysis

Free DNS configuration review

Check DNS
DMARC Reports

Detailed delivery analytics

View Reports